WPPed Cream 2012

Client:

WPP

Studio:

Fitch

WPPed Cream is the award competition for agencies within WPP. The 2012 awards concept centred around different forms of ice cream. The book took the shape of an ice cream sandwich, with the debossed cover being the wafer. The different award categories became the stickers in an ice cream vans window. Martin Sorell was the ice cream seller.
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Work included awards concept & design, a 184pp book, iPad app, certificates and DVD.