WPPed Cream 2011

Client:

WPP

Studio:

Fitch

WPPed Cream is the award competition for agencies within WPP. The 2011 awards were designed around the concept of physically whipping cream; the iPad app requires the user to ‘stir’ the screen to start the app. Watch the video below for details.
—
Work included awards concept & design, a 164pp book, iPad app, certificates and DVD.