Deprecated: Function get_bloginfo was called with an argument that is deprecated since version 2.2.0! The home option is deprecated for the family of bloginfo() functions. Use the url option instead. in /home/dh_vvsj2h/henrysaunderson.com/wp-includes/functions.php on line 6085
McLaren Automotive — Henry Saunderson
Notice: Undefined variable: titleareawidth in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/vars-cover.php on line 57

Notice: Undefined variable: titleareapush in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/vars-cover.php on line 60

Notice: Undefined variable: titletextsize in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/vars-cover.php on line 63

Notice: Undefined variable: titletextalign in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/vars-cover.php on line 66

Notice: Undefined variable: verticalposition in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/vars-cover.php on line 69

Notice: Undefined variable: tablet_main_menu in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/toggle_menues.php on line 1

Notice: Undefined variable: mobile_main_menu in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/toggle_menues.php on line 3
 
 
 
 

Warning: Use of undefined constant   - assumed ' ' (this will throw an Error in a future version of PHP) in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/layout-base.php on line 64

McLaren Automotive

Client:
McLaren
Studio:
Fitch

McLaren Automotive launched a new range of sports cars starting with the MP4-12C. To help establish them in the marketplace they needed an identity system driven by their values of engineering excellence and sophistication; with the car at the centrepoint.

Work included concept for visual identity, identity guidelines, retail, signage, concept for in-car manual and website concept.

 

 

 

 


Warning: Use of undefined constant   - assumed ' ' (this will throw an Error in a future version of PHP) in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/single.php on line 26

Warning: Use of undefined constant   - assumed ' ' (this will throw an Error in a future version of PHP) in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/comments.php on line 31

Warning: Use of undefined constant   - assumed ' ' (this will throw an Error in a future version of PHP) in /home/dh_vvsj2h/henrysaunderson.com/wp-content/themes/hi-response-single/snippets/next-prev-single.php on line 86