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McLaren Automotive
Client:
McLaren
Studio:
Fitch
McLaren Automotive launched a new range of sports cars starting with the MP4-12C. To help establish them in the marketplace they needed an identity system driven by their values of engineering excellence and sophistication; with the car at the centrepoint.
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Work included concept for visual identity, identity guidelines, retail, signage, concept for in-car manual and website concept.
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